The term consumer research is identified in base64 scheme by the sequence Y29uc3VtZXIgcmVzZWFyY2g=, while the MD5 signature is equal to 5ba2976eee2090b2f3a6ee9bb2da133e. The ASCII encoding of consumer research in hexadecimal notation is 636f6e73756d6572207265736561726368.