The term fund-raising effort is identified in base64 scheme by the sequence ZnVuZC1yYWlzaW5nIGVmZm9ydA==, while the MD5 signature is equal to 801d5978591fbc0d1612b3a196580e8f. The ASCII encoding of fund-raising effort in hexadecimal notation is 66756e642d72616973696e67206566666f7274.