The term market penetration is identified in base64 scheme by the sequence bWFya2V0IHBlbmV0cmF0aW9u, while the MD5 signature is equal to 6bc08818e73e88398f736c9f98bbe2ee. The ASCII encoding of market penetration in hexadecimal notation is 6d61726b65742070656e6574726174696f6e.