The term profit-maximising is identified in base64 scheme by the sequence cHJvZml0LW1heGltaXNpbmc=, while the MD5 signature is equal to dfedcb7019f2440532f633316f86e209. The ASCII encoding of profit-maximising in hexadecimal notation is 70726f6669742d6d6178696d6973696e67.